GrowthPipe — AI-native CRM for real-estate sales teams
Every property enquiry,called back on time.
GrowthPipe brings leads from Meta, your website and property portals into one queue, tells each caller who to ring next, and shows which campaigns produce site visits and bookings.
Someone else enquiredJust browsingBudget too lowNot looking right nowAlready bought elsewhereChannel partner or brokerOther
What are they interested in?
East-facing 3BHK, wants a site visit this weekend
Anything worth remembering — prefers Marathi, calling back after Diwali…
Speak the call summary
Save outcomeChoose an outcome to continue.
History
Today
Callback due at 11:30 amreminder
Yesterday
Called — Callback, asked to ring after her husband is home6:40 pm · Ritika
Marked On WhatsApp6:38 pm · Ritika
Lead arrived from 99acres for Lakeview Heights4:12 pm
The problem
Enquiries go quiet in spreadsheets.
Leads arrive from ads, portals and your website. They land in a sheet, get chased by two callers or by nobody, and the ad that produced them never learns what happened.
Most CRMs were built for software sales. GrowthPipe was built for a calling floor working property enquiries, often in more than one language.
Fig 0.1
Made for a calling floor
Built around a caller working 200 leads a day, not a software sales pipeline.
Fig 0.2
Phone first, for everyone
Every screen works in a phone browser, for callers, team leads and admins alike.
Fig 0.3
Nothing quietly lost
Pending leads turn red, unfinished calls wait on top, and every change is logged.
1.0Capture
Every enquiry lands in one list.
Meta lead ads, 99acres, MagicBricks, Housing.com, your website, a spreadsheet or another tool. The phone number is the one thing a lead needs; everything else is welcome, never compulsory.
Sourceslast 7 days · all time
Meta lead ads1864,812Log in again
99acres741,920Live
MagicBricks411,033Live
Housing.com12388Live
Website29611Live
1.1
Connect Meta, 99acres and other portals
Drop an Excel or CSV fileor choose one · up to 20 MB
Phonethe only column you need
Name, source, project, budget…used if they’re there
1.2
Upload leads in Excel or CSV
Your receiving addressLive
POST /ingest/demo-realty/website
Website formtvc_live_a81f…used 2m ago
Zapiertvc_live_09c2…used yesterday
1.3
Receive leads from any tool by API
Where new leads goper source
Meta lead adsLakeview HeightsProject
MagicBricksPanvel teamTeam
99acresRRitika SharmaCaller
WebsiteUnassigned
1.4
Route each source to a project, team or caller
2.0Clean
Clean before anyone calls.
If the same person enquires twice, it is caught before two callers ring them. Bad numbers are flagged on the way in, and every answer lands in the right field.
panvel-walkins-oct.xlsx1,240 rows
1,180good rows, ready to go in
42already leads — they come in as D2, D3
12repeated in the file, kept once
6problem rows, each with the reason
Download problem rowsUpload good rows
2.1
Bad rows flagged before they go in
+91 99649 05508same phone, three enquiries
D112 OctMeta lead adsKunal · Ringing
D226 OctWebsiteRitika · new
D326 Oct99acresRitika · new
Show duplicate history to every caller
2.2
Repeat enquiries marked Duplicates
Meta form “Lakeview — Oct”field mapping
What’s your budget?“₹2–2.5cr”Budget parserBudget from ₹2.0Cr up to ₹2.5Cr
Preferred tower?“B wing”Kept under Custom fields
2.3
Form answers sorted into the right fields
Meenal Gokhaletwo numbers
+91 98750 31825Primary
+91 99201 56310D2 · matches an older lead
2.4
Second numbers, checked too
3.0Allocate
Hand out leads a few a day.
Upload a batch of 2,000 and choose who gets them and how many per caller per day. A caller who touches nothing stops receiving more, and you hear about it.
Who should get these leads?1,180 unassigned
How fastA few each dayAll at once
Per person, per day40
OrderRandomSequential
40 a day each for 3 callers — about 10 working days.
Start daily allocation
3.1
Set how many leads each caller gets a day
Daily drip24 Oct, 9:00 am · by Sameer
120 a day → Ritika, Aman, Sneha
806 of 860 given · 54 leftUndo
3.2
Undo any allocation
Dashboardthis morning
Allocation for “Thane 99acres — Sept” ends tomorrow. Please reallocate.
Kunal Bhatia’s allocation is paused: no leads touched for 2 days.
3.3
Alerts when a batch runs out or a caller stops
Here today3 of 4
RRitika SharmaPresent
AAman JoshiPresent
SSneha PillaiPresent
KKunal BhatiaAbsent
3.4Later
Split leads only among callers present
4.0Call
WhatsApp, call, outcome. Then the next lead.
Callbacks come first. Each card opens WhatsApp before the dialler, so a caller knows the number is real before ringing it. After the call they mark what happened, and only then does the next lead appear.
To call 5Done today 17
Meenal Gokhale
+91 98750 318253BHKLakeview HeightsPokhran Rd, Thane₹2.2Cr–₹2.6Crspeaks Marathi
Someone else enquiredJust browsingBudget too lowNot looking right nowAlready bought elsewhereChannel partner or brokerOther
What are they interested in?
East-facing 3BHK, wants a site visit this weekend
Anything worth remembering — prefers Marathi, calling back after Diwali…
Speak the call summary
Save outcomeChoose an outcome to continue.
4.1
Mark the outcome intuitively before the next lead
Queue24
Varun KhannaWaiting for an outcome
Meenal Gokhale11:30 am
Faisal Ansarinew
4.2
Unfinished calls stay at the top of the queue
Interested in Lakeview HeightsCopy message
Hey Meenal ji, thanks for connecting with us regarding Lakeview Heights. It was great speaking to you. This is Ritika. As discussed, we’ll reach out with details shortly.Ritika Sharma · +91 98190 44120
4.3Later
Copy a ready WhatsApp message per project
5.0Follow up
Nobody falls through the floor.
Historical holds only the leads that still need something: callbacks, interested buyers, site visits, Busy and Ringing. Not interested and wrong numbers leave the list for good.
Unassignedtop of the admin portal
Varun KhannaMeta · 9:02 amPending
Nikhil AgarwalWebsite · 10:41 amnew
Pending: no action in 1 hour
5.1
Untouched leads turn red after an hour
Gayatri HegdeRinging · try 3 of 4
10–1212–22–55–7
Never tried 12–2 yet — suggested for around 12:30 pm
5.2Later
Unanswered leads retried at different times
Set a reminderNandini Rao
Send brochure on WhatsApp
TomorrowSat10 am
Callback due: Meenal Gokhale at 11:30 am
5.3
Set a reminder on any lead
Nandini Raotimeline
Site Visit Done26 Oct, 12:40 pm · Ritika
Locality: Kharghar → Ulwe25 Oct, 6:02 pm · Aman
Reminder: send brochure on WhatsApp25 Oct, 6:00 pm · Ritika
Interested — wants 2BHK, east-facing24 Oct, 11:15 am · Ritika
5.4
Every action on a lead, in one timeline
6.0Measure
Numbers you can act on.
The admin opens on yesterday and last week, split by outcome, with how fast every buyer was called — including the ones nobody rang, which most dashboards quietly leave out.
Meta leads · this week · InterestedCaller, Status, Source, Date
Kunal’s callbacksCaller, Status
Lakeview Heights — site visitsProject, Status
Conversion counts asBooked
6.4
Save any report and reopen it
7.0Control
Who sees what, and who did what.
The admin invites people up to the seats the company has, decides whose leads a team lead can see, and keeps the high-security settings to themselves.
People6 of 9 seats
tanvi@demorealty.inCallerSend invite
TTanvi IyerInvite sent · 5 days leftResend
ZZaid QureshiDeactivated · seat freed
7.1
Invite people up to your seat limit
Admin
Team lead
Caller
View leads
All
Their callers
Own
Reassign lead
Yes
—
—
Archive lead
Yes
Request
—
Export
Yes
If allowed
—
API keys
Yes
—
—
7.2
Decide who sees which leads
Activity logkept for 1 year
AAmanchanged LocalityKhargharUlwe
SSnehachanged StatusRingingInterested
SSameerreassignedKunalRitika
7.3
Every change logged, old and new value
3 archive requests are waiting for approval.
Komal JadhavDuplicate of an older enquiry
Prakash ReddyAsked not to be called
Nikhil AgarwalTest entry
Requested by Sneha PillaiApprove all
7.4
Archive leads with admin approval
Zaid Qureshi is leaving412 leads
to Tanvi IyerDeactivate & hand over
7.5
Hand over a leaver’s leads
Send status changes to MetaLive
Interested
Site Visit Done
Booked
Not interested
Lost
7.6
Send lead outcomes back to Meta
AI
AI that fills the form. You stay in charge.
Live
Live today
Speak a call summary and budget, timeline and flat size fill in for you to check. One Meta form answer can fill several CRM fields. Nothing saves until you approve it.
In testing
In testing
Ask questions in plain language and get records or reports back, such as “leads nobody has called in three days.” Not yet released.
We run our own calling floor on GrowthPipe and ship updates most days. Read the changelog or the API docs to see what is real.
GrowthPipe
Set a first-call limit for your workspace: any new lead nobody has rung by then gets flagged, and everyone who can see all leads is notified. The lead is never moved or reassigned — you are just told it is sitting there.
+ 2 more in this release
Android app
Pull down on Today or Leads to refresh the list.
+ 3 more in this release
Android app
The Android app is out: your whole day on one screen, with callbacks first.
+ 5 more in this release
Fit
Who it is for, and who it is not.
Built for
Developers and builders selling projects
Real-estate teams with callers working a floor
Brokers who live on inbound enquiries
Probably not for
Brands buying awareness with no sales team behind it
Teams that will not call their leads
Anyone who wants a dashboard instead of a phone call
₹1,399 per seat per month, billed annually, plus GST. A 14-day pilot on your real leads, migration done with you, and a full data export whenever you leave.